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RecargaPay closes a $70 million Series C – TechCrunch

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These reasons to recycle your old mobile for cash will give you more of an insight into why people do. At the end of the day, there is only so much you can say on the matter. But there is still a way to go when it comes to mobile phone recycling so that it truly can have a helping effect on our Environment.

Plain and simply for the monetary incentive of getting cash for your old mobile phone. Studies have shown that statistically around 80% of people would only recycle their mobile for money or some other incentive. Fortunately this is the case for working and broken phones alike. And you can even get Gift Vouchers for mobile phones now.

As you may know, the recycling of mobile phones (and similar electrical gadgets) helps the Environment in a number of ways. It reduces landfill for starters. Where mobiles, and their batteries, can contaminate the earth and grounds natural food and water supply which can cost millions more to treat safely. It also reduces mining in places where there are delicate ecological systems or endangered species of wildlife. All the metals, plastics, glass and materials from the phone can be extracted and used again in new products. So by recycling your mobile you are essentially offsetting its carbon footprint which means less damage to the Environment.

When you recycle your mobile. It goes through checks and stages. It can either be refurbished and then resold on again to other people. Maybe those in poorer countries where they can not afford new mobiles but need to stay in touch with family and friends etc. Or it can have its working parts taken out and used as replacement parts in other mobiles that are sold on again this way. Or wisely, it is recycled completely to make new products which can in turn, help people out in other ways there too.

Many people up and down the country. The old and young alike, are digging out and dusting off their old mobile phones and electronic devices and recycling them for cash to a certain mobile recycling site. It is a pleasure to get some cash back for the old mobiles and gadgets you do not use anymore. And you can even get cash for broken phones so it is rewarding when you get a price for your mobile and are surprised by how much you can actually get.

RecargaPay, a Brazil-based fintech that allows users to top off their prepaid cell phones online, announced this morning that they’ve closed their $70 million Series C. The company, which operates solely in Brazil, was launched in 2010 by Miami-based serial entrepreneur Rodrigo Teijeiro, who is co-founder and CEO. 

Unlike in the U.S. where most people have a cell phone plan through a major carrier, in Brazil — a country where the minimum wage is currently $1,100 reals per month (roughly $202 USD) — many people must buy calling cards at local shops to add credit to their phones, which allows them to avoid a monthly recurring bill.

“Most people were using prepaid [phones] for control because they didn’t trust the telephone companies — they didn’t want roaming fees or fees for going over etc.,” said Teijeiro. Many of us can relate to the days when we’d come home from an international trip and have an astronomical phone bill because of roaming fees, but imagine if that were a monthly occurrence?

In 2014, Teijeiro and his co-founders — one of whom is his brother, Alvaro, the CTO — turned the RecargaPay website into an app.

“Before RecargaPay, if your cell phone ran out of credits and it was 10 p.m. and you needed to make a phone call, you’d have to go out and find a shop that sold the prepaid cards to add the credits to your phone — it was super inconvenient,” Teijeiro added. Cell phones caught on quickly in Brazil because it has traditionally been difficult to obtain a landline — an ordeal that often took several months to solidify.

RecargaPay originally had operations in various Latin American countries, such as Argentina, Chile, Colombia, Mexico, Peru and Brazil, as well as in Spain and the U.S. But in 2016 the company decided to focus on the Brazilian market, because not only is it the biggest in LatAm, but it also has the highest penetration of credit cards. 

“The number one mistake investors make when investing in LatAm is that they think that LatAm is one whole market. But especially in fintech, all the regulations are very different. That’s why it’s hard to scale in LatAm,” he said.

The company makes money by charging a monthly fee of $19.99 reals. When a customer makes an online top-off on the app, they get 4% cash back because the cell phone carriers pay RecargaPay the equivalent amount, which it then passes on to the user.

The company, which is EBITDA positive according to Teijeiro, has raised just over $100 million in capital to date and plans to use the $70 million to “expand its financial services offerings to small businesses and consumers, including further development of its popular subscription program Prime+,” the company said in a statement.

Already, RecargaPay offers much more than the ability to top off your cell phone. Other features include the ability to buy gift cards, apply for and receive microloans, refill your public transportation cards and pay bills. Teijeiro explained that RecargaPay and Nubank, LatAm’s largest digital bank, are not direct competitors, but rather operate in the same ecosystem. A lot of Nubank customers who now have a credit card, thanks to the bank’s no-fee cards, can use RecargaPay to top off their cell phones, he added.

According to a 2020 report by TechnoBlog, a Brazilian media outlet, in 2010 about 83% of cell phones in Brazil were prepaid. Today, that number is smaller, but it’s still a whopping 49%. The change started in 2012 with the advent of smartphones in Brazil and the popularization of WhatsApp. While this may sound insane, previously, Brazilians could only call others who used their same cell phone carrier — if they called people in other networks they’d incur a hefty fee.

To get around this problem, Brazilians bought multiple cell phone chips from different carriers and they would have to top off these chips individually. You’d also have to remember which of your contacts used which carrier — mind-blowing, I know. So when WhatsApp launched, it eliminated that problem altogether, hence its massive penetration in the Brazilian market.

(l-r) Renato Camargo: country manager & CMO; Alvaro Teijeiro: co-founder & CTO; Gustavo Victorica: co-founder & COO; Rodrigo Teijeiro: founder & CEO; Diego Escobar: CFO. Image Credits: RecargaPay

RecargaPay’s Series C was co-led by Miami-based Fuel Ventures and Madrid-based IDC Ventures, with additional participation from LUN Partners, Experian Ventures and ATW Partners.

“RecargaPay is a pioneer in the payments sector as one of the first all-in-one platforms to serve such a wide array of everyday needs of Brazilians,” said Maggie Vo, Fuel Venture Capital managing general partner and chief investment officer. “We are thrilled to back a company that is actively improving the lives of so many people by giving them more control over their finances, all the while challenging the status quo of banking systems.”

“Often people think that RecargaPay is for the unbanked, but it’s actually for the unbanked and the banked,” Teijeiro added. “What we always had in mind was to build — in the long-term — a mobile money ecosystem. Our approach was to solve problems one-by-one, and now we have a vertically integrated payment platform that offers financial services.”

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